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Chinese animated film Niu Lai, initially mocked online for its "worest" production, has become an unlikely box-office and internet sensation in China and abroad, spawning memes, merchandise and growing interest from global audiences.
Niu Lai crossed 40 million yuan ($5.95 million) in box-office receipts late Saturday, according to Lighthouse, a Chinese ticketing and box-office platform. Meanwhile, Christopher Nolan's The Odyssey currently ranks sixth among this summer's top-grossing films in China, with box-office receipts reaching 457 million yuan.
The film opened in Chinese theaters August 5 and grossed just 342 yuan on its opening day. Its box office totaled around 7,700 yuan over its first 10 days before screenings and ticket sales surged beginning August 14, fueled by widespread online ridicule and curiosity about the film's notoriously rough animation.
It was made over five years by a mother-and-son team, with its crude animation, stiff character movements and unusual plot becoming the main source of its popularity.
It has since become a broader online phenomenon in China. Merchants have begun selling plush toys modeled on its characters, while fans have created memes, posters and other unofficial merchandise. Moviegoers have even placed homemade posters in theaters, although the production company has not released an official poster.
On Douyin, China's version of TikTok, users have produced numerous clips and other fan-made content based on the film. Multiple official Chinese accounts on the platform have also joined the trend, while some users have used AI tools to create new variations of the meme.
Police in Hefei, capital of East China's Anhui Province, used an image from the film in a traffic-safety notice posted on its Douyin account.
Interest has also emerged in Hong Kong, where users on social media have been discussing the film's surprise box-office success and calling for its release in local theaters. Some users tagged Broadway Cinematheque, a Hong Kong independent cinema, asking when it would screen the film. The cinema's official account replied "in talks," prompting excitement among Hong Kong moviegoers. 
The cinema later said it had received a number of requests from audiences but that no screening plans had been finalized, local media reported.
The phenomenon has also crossed China's borders.
The Financial Times and other international media outlets have reported on the film, with some comparing its unlikely rise to cult movies such as The Room, which became famous in part because audiences embraced its flaws.
The movie's growing popularity has also moved beyond social media.
In San Francisco, two independently organized screenings of Niu Lai sold out, according to the San Francisco Chronicle. The screenings were held at a time when the film had yet to secure a broad official overseas release.
The film is now attracting interest from overseas distributors, with Singapore film distributors considering bringing Niu Lai to local theaters, according to Singapore's Lianhe Zaobao.
The Niu Lai meme has also been picked up by organizations outside China, showing how the film's imagery has begun to take on a life beyond the movie itself.
In Malaysia, a blood donation center in Johor Bahru used the story of Niu Lai in a humorous and inspirational social media message encouraging people to donate blood, according to Lianhe Zaobao.
The official TikTok account of Dutch railway operator Nederlandse Spoorwegen also joined the trend, using the Niu Lai meme in one of its posts.
Such uses suggest that Niu Lai is evolving beyond a film-related meme into a broader piece of internet culture, with institutions and brands using its recognizable imagery to connect with audiences, Zhang Peng, a cultural researcher and associate professor at Nanjing Normal University, told the Global Times.
The overseas response reflects a reversal of the traditional path for Chinese films seeking international audiences. Rather than being promoted abroad as a polished production built around Chinese culture or expensive visual effects, Niu Lai has traveled overseas largely because audiences found its roughness and absurdity impossible to ignore, he noted.
Its unexpected popularity overseas offers an unusual form of cultural export, driven not only by traditional film marketing but also by memes, curiosity and audiences' desire to experience the phenomenon for themselves, added Zhang. "Thanks to the strong conncted global online culture, such 'mission impossible' animation could become a global sensation and a reality."
。    营造一种舒适、和谐、相互理解包容的居住氛围 在活力与安宁之间找到平衡点杭州市拱墅区一名志愿者对小区外围商铺进行每月评星。车辆行驶、邻里吵架、夜间施工、广场舞音乐……不少人都被这些噪声搅扰得不得安眠。

B | 自2023年5月生态环境部启动试点工作以来，宁静小区建设覆盖面不断扩大，一批群众身边的噪声源得到有效治理。截至2025年底，全国已经建成宁静小区3272个，惠及居民超过240万户。让更多人“睡得安心”“现在小区安安静静，日常休息、生活都特别舒心。

C | ”在云南玉溪红塔区的平福园小区，72岁的居民施继坤谈及小区的变化，连连点赞。“以前旁边的室内运动场馆，击球声、哨声此起彼伏，白天根本不敢开窗，日常休息都受影响。”施继坤说，他家多年来一直饱受噪声困扰。对此，小区联合主管单位先后完成室内运动场馆的两轮隔音升级，墙体全面铺设吸音棉，靠小区一侧全部更换成双层中空隔音玻璃；同时，单独开辟场馆专属人行通道，从空间布局上实现客流与居民生活区完全分隔。这是各地探索宁静小区建设的案例之一。记者从生态环境部了解到，2025年，全国地级及以上城市受理噪声投诉约683万件，其中社会生活噪声占比高达73.2％。群众反映最多的是小区邻里噪声、设备异响、广场舞扰民等。这些“家门口”的烦心事，直接影响生活质量。生态环境部大气环境司噪声管理处副处长卢璐表示，希望通过宁静小区建设，把噪声治理关口往前移，从“被动处置”转向“源头预防”和“小区微治理”。“宁静小区不是说一点声音都没有。

D | ”卢璐说，“我们的目的是营造一种舒适、和谐、相互理解包容的居住氛围，在活力与安宁之间找到平衡点，切实提升居民的生活质量。”云南玉溪将推进宁静小区建设纳入2026年全市年度民生实事清单；浙江杭州拱墅区绘出声环境功能区划分图，用不同颜色标注出5类声环境功能区域，并明确各区域昼夜噪声控制标准；广东深圳发布《宁静小区建设技术指南》，将进一步提升宁静小区覆盖率；山东威海系统推进宁静小区试点建设，建立噪声扰民调解与处理机制……全国多地迈出探索步伐。

E | 硬件与软件建设均需提升记者了解到，针对不同的噪声来源，各地从硬件、软件等方面发力，形成各具特色的建设模式。在深圳，一些新建小区从规划设计阶段就融入宁静理念——实行人车分流，小区路面铺设透水降噪沥青，有效降低车辆行驶噪声；在临街围墙种植层次降噪绿篱带，楼栋之间种植绿篱围墙隔离带分隔活动区与居住区；安装噪声自动监测设备……一些老小区也因地制宜作出探索。杭州萧山区的汇宇花园把宁静小区建设和老旧小区改造捆在一起干。老旧电梯故障多、噪声大，电梯更新工程不仅消除安全隐患，更实现“静音式”运行。小区还实施多项“微改造”，加固松动的排水网格，检修更换老化公共设施等，从硬件上筑牢“静音屏障”。

F | 硬件问题之外，解决广场舞扰民、装修噪声等问题，则需要在共治共享上下功夫。晚上8点半，威海凤林顺和社区广场上的大灯准时熄灭，刚刚还在随音乐舞动的人们各自散去。对长期以来的广场舞噪声问题，社区召开社区、物业、业委会、舞蹈队组成的四方议事会，议定以灯光为“哨”——天一黑，物业打开广场大灯，方便人们跳舞；一到8点半，大灯灭、小灯亮，舞蹈队自觉散场。凤林顺和社区居委会主任姜春燕说，社区建立多元主体协商机制，对噪声投诉快速响应、快速解决，化解邻里噪声矛盾纠纷。针对装修噪声，深圳宝安区一小区自主建立了一套动态管理机制：各业主的装修进展按照九大环节进行阶段划分，形成可视化装修噪声管理图谱，物业根据图谱对装修现场进行动态巡查。同时，要求装修施工全封闭作业，按照规定时间施工。走出小区，周边商铺喇叭吆喝等噪声如何处理？杭州拱墅区祥符街道引导社区、经合社、商户、居民共同参与，组建“宁静商铺自治联盟”，对商户每月进行综合评分，连续两个月低于三星的商铺，将被劝退或清退。这一机制运行以来，五星商铺数量明显增加，经营噪声问题得到有效缓解。

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